Restrict From<S> for {D,Subd}iagnosticMessage.

Currently a `{D,Subd}iagnosticMessage` can be created from any type that
impls `Into<String>`. That includes `&str`, `String`, and `Cow<'static,
str>`, which are reasonable. It also includes `&String`, which is pretty
weird, and results in many places making unnecessary allocations for
patterns like this:
```
self.fatal(&format!(...))
```
This creates a string with `format!`, takes a reference, passes the
reference to `fatal`, which does an `into()`, which clones the
reference, doing a second allocation. Two allocations for a single
string, bleh.

This commit changes the `From` impls so that you can only create a
`{D,Subd}iagnosticMessage` from `&str`, `String`, or `Cow<'static,
str>`. This requires changing all the places that currently create one
from a `&String`. Most of these are of the `&format!(...)` form
described above; each one removes an unnecessary static `&`, plus an
allocation when executed. There are also a few places where the existing
use of `&String` was more reasonable; these now just use `clone()` at
the call site.

As well as making the code nicer and more efficient, this is a step
towards possibly using `Cow<'static, str>` in
`{D,Subd}iagnosticMessage::{Str,Eager}`. That would require changing
the `From<&'a str>` impls to `From<&'static str>`, which is doable, but
I'm not yet sure if it's worthwhile.

compiler/rustc_parse/src/validate_attr.rs

@@ -189,7 +189,7 @@ fn emit_malformed_attribute(
         sess.buffer_lint(&ILL_FORMED_ATTRIBUTE_INPUT, span, ast::CRATE_NODE_ID, &msg);
     } else {
         sess.span_diagnostic
-            .struct_span_err(span, &error_msg)
+            .struct_span_err(span, error_msg)
             .span_suggestions(
                 span,
                 if suggestions.len() == 1 {